On July 4th 2019, Sephora opened their fourth independent store in Germany – and the city is none other than Cologne. Now there is no longer any need for beauty enthusiasts from the city of Dom to travel to Centro Oberhausen to satisfy their beauty desires.

The three-floor store is located in the middle of the city, on Schildergasse 49. It will carry all the usual brands under Sephora’s umbrella, including Charlotte Tilbury, Tarte and Marc Jacobs.

On the day of opening, hundreds of girls flocked to the newly opened store, to finally get their hands on beauty products that were either unavailable or took days to be delivered. It was a beauty party, with more than a few surprises.

To officially open the store, YouTube-Guru Nikkie de Jager (of NikkieTutorials) came down to Cologne among much fanfare and applause. There were a few local influencers as well, including Farina Opuku (of Novalanalove) and Marvin (of marvynmacnificent).

EXCLUSIVE BRANDS

Makeup: Fenty Beauty, Marc Jacobs Beauty, Huda Beauty, Make Up For Ever, Too Faced Peaches And Cream, Natasha Denona, Kat Von D, Charlotte Tilbury, Blush Hour, Tarte

Skin Care: Aquis, belif, Boscia, Caolion, deodorant Doc, Egyption Magic, Erborian, Farmacy, Farsali, Fresh, Mustus, Papa Recipe, Skinfood, Youth to the People, Oozoo

Fragrances: Kayali, Kat by D Sinner & Saint

I will take you for a tour around the store soon; until then, here are the pictures from the launch, courtesy Sephora.