As one of the most populated countries in the world, with increasing purchasing power, Indian travellers make an important target group for the hospitality sector in Europe. They might not be big spenders but the number and frequency promises potential for hoteliers, restaurants and travel agents to explore ways to capture their fancy. Perhaps you’re a European and you’re wanting to do it the other way around? Have a look at different Asia travel locations and see where you could be flying to next.
YouGov Omnibus recently conducted a research to assess the travel preferences of Indians and findings from the study revealed interesting facts and patterns, especially in regard to Europe. These include:
1. Europe is by far the most popular holiday destination and preferred continent, closely followed by Asia. One in six Indian travellers voted Switzerland as their ultimate favourite European travel destination, followed by France (42%). However, one-third women travellers fancy a vacation in Italy.
2. Married people travel more than singles with 39% of them taking a vacation at least once a year compared to singles who mostly travel less than once a year with a limited budget.
3. The mountain vs. beach dispute is finally settled with 64% of the respondents saying they prefer hills and mountains over beaches.
4. Almost a quarter (25%) of the respondents prefer adventurous holidays, followed by spiritual trips, romantic breaks and wildlife safaris.
5. Indians tend to be planned travellers with 80% preferring some kind of plan or itinerary, though 40% like some flexibility in the schedule. 63% like to plan their holidays themselves, and only 9% preferring the planned tours from global tour operators.
6. Indians tend to be really active travellers with 79% seeking to explore all that the destination offers and only 20% wanting to use the holiday to relax.
7. Men tend to travel more than women in a year, with 28% of them travelling twice a year.
8. Money is an important factor in deciding the location and length of the stay. Most Indians prefer budget holidays within INR 50,000 (620 EUR), especially the singles, lasting up to a week.
9. A sizeable number of married people in this group chose popular tourist destinations over off-beat ones, but 42% singles prefer going for unconventional picks over the usual ones.
10. Indians love entertainment and there is no surprise that 41% believe the influence of Films & TV and social media inspires them to go on a holiday.