One of the many things that Pakistani expats miss the most about their homeland is flashy, OTT, bank breaking weddings. Elaborate decor, delicious food spreads and stunning attires, all of it, but mostly the bridal wear, glowing bride and her jaw dropping trousseau. Brides and fashion enthusiasts turn to HUM TV’s Bridal Couture Week every season to pick on trends, and ogle at intricately embroidered ensembles sent down the runway by some of Pakistan’s best designers. And it’s that time of the year again, ladies!

QMobile HUM Bridal Couture Week 2017 kicked off on March 31st 2017, with designer showcases by the likes of Amir Adnan, HSY, Fahad Hussayn, Nickie Nina, Sonya Batla. It is choreographed by former supermodel Vaneeza Ahmed, Shafaq Habib as jewellery partner, hair and makeup is by Nabila [N-Pro and N-Gents], and styling by Sweet Touch.


HSY is the unrivaled king of couture in Pakistan, and has been been the man girls dream of for their weddings – find me a girl who did not want to be a HSY bride and you’ll find a liar. Themed 1909, the collection is just what people have come to expect of Hassan Shehreyar Yasin – Perfection.

Impulse by Ayesha Farid is one of the best collections to walk down the QHBCW 2017 runway. Themed ‘Mughal Mahal’, it is based on 17th century Mughal era architecture and interiors, and the power of the Maharanis.

Gogi by Hassan Riaz was the QMobile Star for day one, and chose the vintage route to bridal couture. Traditional silhouettes were ruffled to create nostalgic vibe in 21st century; however, the true star was the embroidery and craftsmanship at display. One piece that struck our heart chords immediately was the embroidered shawl, carried by Nadya Hussain. Also, full marks for styling and props.

Amir Adnan pays a tribute to heritage and generations of culture with traditional silhouettes and monochrome ensembles. It’s classic, which can perilously tangent to dated, though Adnan has managed to maintain a safe distance, with a pop of colour here and sweetheart neckline there.

Yasmin Zaman‘s Jashan e Baharan was all about colours of joy and celebration. We saw a whole lot of sheer net, organza dupattas and jamawar ghararas, embellished with aari and zardozi motifs. While the choice of colours and loyalty to traditions are commendable, the procession appeared tired and reeked of years gone by.

Rizwan Ahmed‘s Sonehri presented traditional cuts and colours, with a sprinkle of glamour. The silhouettes were flowy and mostly long, with a few peplums, adapted for sheerness of net, shine of silk, crisp brocade and fall of chiffon.

Picture courtesy: Ebuzz Today