21st July 2018

Lakme announced a plus size fashion show, and we can’t hold back our cheers!

Lakme Fashion Week will host an exclusive show for plus-size fashion during its upcoming winter-festive edition (Aug 24-28 2016). This is a commendable step towards making fashion accessible to every day consumers, who seek high-end creations but are often disappointed for the lack of choices in plus sizes.

The plan has already been pushed off the ground, as model hunt has been announced and scheduled for July 29 2016 at St. Regis, curated by designer Shilpa Chavan of Little Shilpa in association with the plus-size store, aLL.

“We are looking forward to this show that will introduce new trends on the runway and also nurture plus-sized models interested in a career in modelling. We believe that fashion should embrace diversity and cater to all body types.

“The show is meant to highlight that one can be plus-sized and yet be fashionable, stylish and fabulous. At the auditions, we are looking for confident plus-sized males and females who are comfortable in their own skin,” said IMG Reliance Pvt Ltd vice president and head – fashion Jaspreet Chandok to Indian Express.

Lakme head of innovation Purnima Lamba added, “Fashion and beauty in India must reflect our diversity. At Lakme Fashion Week, we are very excited to present our first plus sized fashion show in association with Little Shilpa. Redefining the future of fashion yet again, Lakme Fashion Week always strives for a more inclusive future for us all.”

Image courtesy – Fashion Forbes

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Need coffee, romance, fashion and manicure to survive. KHI - DXB - CGN

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