Subway restaurants has launched “Every day is #YoursToMake”campaign, a region-wide brand activity across MEA to celebrate the brand’s 50th anniversary throughout September. Subway fans in the UAE will also have the opportunity to take part in an online competition that will see a total of 50 lucky participants win 50 Subs each.
Millennials and Subway fans in the UAE are invited to express their passion on what inspire them every day and share their thoughts online through text, photo, video and sound posts, which will pop up altogether on a specially-designed Subway microsite.
Activated across the MENA region, the Subway campaign; “Every day is #YoursToMake” aims to showcase the brand’s credentials as the leading better-for-you, quick-service restaurant that has stayed true to its original values of choices, freshly baked bread, fresh veggies and made to order sandwiches since its inception 50 years ago.
“For the last 50 years, freshness has always been the most important thing at Subway. From fresh choices of bread and veggies to preparing subs in front of customers’ eyes, every day freshness remains the core DNA of Subway. We cater to the conscious demand and choices of our customers who see every day as a fresh start. The 50th anniversary milestone is a true testament to our genuine belief that we owe our customers everyday freshness, giving them the freedom to create and customize their own sub and salad choices,” said Hicham Ghazal, Subway Head of Marketing for Middle East & Africa.
Subway restaurants in the UAE will also continue the celebration of the 50th anniversary by promoting a special offer – buy any two 6-inch or footlong subs and get the third for freestarting September 23rd.