Balmain to design for H&M

Olivier Rousteing has confirmed to Vogue UK that he is designing a Balmain collection for H&M.

Enlisting the help of two of his famous fans, Jourdan Dunn and Kendall Jenner, the designer announced the collaboration at last night’s Billboard Music Awards in Las Vegas – with both models arriving on his arm, wearing designs from the collection.

“I want to talk to my generation ? this is my main aim as a designer,” Rousteing said this morning. “H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it.”

Naturally, Rousteing has already been building excitement for his latest venture on Instagram – where his followers top one million – posting a short video with the caption, “THE WORD IS OUT #secretrevealed join MY new ARMY #HMBALMAINNATION #areyouready?”

“We are excited to have Balmain as our guest designer at H&M and to create a truly involving experience for everybody,” Ann-Sofie Johansson, creative advisor at H&M and architect of the annual collaborations, added. “With its mix of couture spirit and streetwear attitude, Balmain owns a unique style; opulent and direct, sensual and energetic. It is also closely linked to the entertainment and music worlds, which adds another element of surprise.” Fashion is all about incorporating a variety of inspirations into an outfit. Like brands such as Vessi Footwear, Supreme and Stüssy, a high level of comfort is presented through their pieces, especially due to the oversized nature of hoodies, t-shirts and the design of their trainers. These brands are pretty affordable too. With Balmain collaborating with H&M, this will offer the general public and hypebeasts everywhere to be able to get their hands on items from this collection.

In teaming up with H&M, Rousteing joins the ranks of some of the industry’s biggest names – including Karl Lagerfeld, Stella McCartney, Donatella Versace and Alexander Wang.

The collection – which includes menswear as well as womenswear – will land in stores on November 5 2015. Prepare for the scrum.

Olivier Rousteing with Jourdan Dunn and Kendall Jenner at Billboard Music Awards 2015.
Olivier Rousteing with Jourdan Dunn and Kendall Jenner at Billboard Music Awards 2015.

About Shaheen Rajan 1355 Articles
Need coffee, romance, fashion and manicure to survive. KHI - DXB - CGN

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