I would have to hand it to those chicas at Al Tayer for hosting an amazing launch event. It had the right amount of curiosity, funk and playfulness, which resonates with Banana Republic’s SS’15 collection.
This season’s collection is inspired by the palette and texture of the desert, with influences of its new creative director, Marissa Webb’s sense of style and personal mantra, “You don’t always have to know where you’re going, just enjoy the journey.”
Inspired by a life full of exploration, the summer collection is imbued with softly worn, well-loved fabrics in hues of olive, golden orchid and soft and indigo blues – perfect whether you are indulging your summer wanderlust by travelling, or by enjoying local experiences, it’s all about journey.
Webb has created versatile summer wardrobe signature pieces that range from utility blazers/jackets, oversized tunic shapes to soft dresses. She and her team have combed through its treasure trove of iconic pieces and reinterpreted them.
The collection was born on the road, when Marissa and her design team took a road trip to East Hampton and the beaches of Sagaponack in New York.
The carefree spirit and easy living on the beaches of Sagaponack also saw a hint of shades of blues and neutrals together with intricate textures, such as, parachute silks, rope yarns, straw and linen in the collection, which are perfect for a summer retreat.