A brand that never ceases to surprise and provide staples for fashionistas worldwide, H&M is ready with its studio SS’15 collection and Cherry Cross had the privilege to preview it. The event was held at Meydan Beach Club, basked in sunlight and fashion cherries.
“I love how H&M Studio for Spring/Summer 2015 is both glamorous and effortless. Pyjamas are so easy to wear and look so great, especially with heels. It’s about fun in the sun, then partying into the night,” said H&M’s head of design and new development Ann-Sofie Johansson.
The collection has apparent influences of escapism, sunshine and the laid-back life of Miami and Palm Springs. Highlight themes include draped pyjamas that come in masculine stripes and matching pants, or as a wrap jacket that’s either printed or in a shimmering brocade to wear with fluid shorts.
There are prints that add to the feeling of warmth and playfulness, such as flamingo birds on a bandeau bikini, a cactus print on a kaftan, or a trompe l’oeil take on snakeskin on a feminine shift dress.
Moreover, sportswear elements are important, such as an oversized sleeveless tennis shirt that can be worn as a dress, to the swimwear-like cutaway at the back of a long tank.
In addition, a subtle tie-dye theme can be seen on both garments and accessories, where the bucket hat is one of the key pieces.
Essential pieces are full of fun, with a 70s feeling from wide flared jeans, front print T-shirts with elbow-length sleeves, and a choice of rompers and jumpsuits for both day and night.
The collection will be sold in over 260 stores worldwide and online at hm.com from March 12th.