Ayah Tabari, the mastermind behind the ethnic fashion label, Mochi has spearheaded her brand to yet another feat – this time landing at the internationally renowned e-commerce site, ASOS.com
Mochi is the first designer that the popular e-commerce site has bought into from the Middle East, which affirms the talent and potential of the brand, which has gone from strength to strength The brand has gone from strength to strength over the last year and was spotted on celebrities which included; Rita Ora, Gigi Hadid and Cara Delevingne.
Items available on ASOS.com include some of the key pieces from the collections allowing shoppers to get their hands on the items worldwide. Products include the Thailand Lulu Crop, Thailand Flared Skirt, Jaipur Mirrored Skirt, Mirrored Jacket, Mirrored Shorts, Jaipur Mirrored Crop and Thailand U Back Dress. The pieces are perfect for the upcoming festival season and resemble a unique boho chic aesthetic.
“It is very exciting to be a part of the ASOS.com family, it takes the brand to a whole new level,” said Ayah Tabari. “The Middle East is and always will be the brand’s home but entering new markets gives us more credibility to sit alongside the big players in the industry and be noticed by other internationally renowned retailers.’’
Cherry Cross congratulates Mochi and Tabari and wishes them much more success!