The Italian beauty, Chiara Ferragni, flew down to Dubai last week to launch her spring/summer 2014 collection of shoes at Level Shoe District (no less!). The store currently houses the likes of Chanel and Prada, and hosted a private event to announce the launch.
Afterwards, the doors were open to public to meet the celebrity blogger, take infamous selfies and check out her uber cool slip-ons with quirky eye and eyelashes. She has designed two styles exclusively for Shoe Level District, inspired by the idea of a relaxed holiday in Italy, with sandals saying “Amore Mio”, “Buon Giorno” and “Dolce Vita”, which represent the funny and glamour soul of the brand. The shoe collection is also a tribute to the 50s with the choice of colors, shapes and structures. Pale colors, glitter and python are all found in a very feminine, young and contemporary style.
For those who don’t know Chiara (what rock do you live under???), she’s the blogger of ultra popular The Blonde Salad, face of MANY high-end brands (from endorsements to advertisements), has published a book (this beauty has a serious brain) and has a shoe label (beside collaborative collections with brands like Steve Madden). Get the drift?