Last evening was one of its kinds. Fashion and haute couture are not new to Dubai; however, it all went up quite a few notches yesterday. We witnessed the inaugural ceremony of ‘Vogue Fashion Dubai Experience’, the brainchild of Mrs. Franca Sozzani, Editor-in-Chief of Vogue Italia, and Mr. Mohamed Alabbar, Chairman of Emaar Properties. The event offered fashion shows, exhibitions, interactive sessions, celebrity appearances and, of course, plenty of shopping opportunities.
Attendees will agree that it was an extraordinary fashion fair, where over 250 brands participated and a selection of eight international designers and emerging talents from the Middle East showcased some of their finest collections on runway. To make it extraordinaire, we saw the likes of Naomi Campbell, Roberto Cavalli, Karolina Kurkova, Maya Diab and Dean and Dan Caten grace the show as front row attendees. Bollywood diva, Shilpa Sheety, was also spotted at Level Shoe District, claiming “I am here to do what I do best. Shop.” Later on, VIPs were led to the Armani Hotel at Burj Khalifa for a fundraiser gala for Dubai Cares.
|Mrs. Franca Sozzani, Editor-in-Chief of Vogue Italia, and Mr. Mohamed Alabbar, Chairman of Emaar Properties|
|Donatella Versace, Riccardo Tisci, Franca Sozzani and Naomi Campbell attend the gala dinner at the Armani Pavilion|
|Naomi Campbell at Fashion Catwalk|
The festivities, however, continued all the way till wee hours of morning. Participating stores had playful activities of their own, in an attempt to engage the flocking crowd and hopefully increase sales. Some had installed fun activities, like photo booths at Garage, while other employed traditional marketing tactics like sales and giveaways, such as Vincci.
|This DJ had everyone swaying, if not dancing!|
|Spectacular performance organized by Level Shoe District|
|This is a real woman, posing as a mannequin!!|
|Display of Vogue Italia’s covers|
|Gorgeous, isn’t it?|