Last evening was one of its kinds. Fashion and haute couture are not new to Dubai; however, it all went up quite a few notches yesterday. We witnessed the inaugural ceremony of ‘Vogue Fashion Dubai Experience’, the brainchild of Mrs. Franca Sozzani, Editor-in-Chief of Vogue Italia, and Mr. Mohamed Alabbar, Chairman of Emaar Properties. The event offered fashion shows, exhibitions, interactive sessions, celebrity appearances and, of course, plenty of shopping opportunities.
| Donatella Versace, Riccardo Tisci, Franca Sozzani and Naomi Campbell attend the gala dinner at the Armani Pavilion |
|Naomi Campbell at Fashion Catwalk|
The festivities, however, continued all the way till wee hours of morning. Participating stores had playful activities of their own, in an attempt to engage the flocking crowd and hopefully increase sales. Some had installed fun activities, like photo booths at Garage, while other employed traditional marketing tactics like sales and giveaways, such as Vincci.