Landing Page Optimization: A Real World Example

10th February 2012 Shaheen Rajan 3

A few days ago, I downloaded an e-book from Hubspot. Unfortunately, I never read got time to browse through it. the landing page that asked me to provide my basic information looked rather compromised. I am not their brand manager, so I didn’t really pause to analyze what was wrong […]

Email Marketing and Teenagers: An Infographic

9th February 2012 Shaheen Rajan 1

Kajabi published this info-graphic, revealing some rather interesting facts about how an email is perceived by teenagers. This could be an instrumental research for marketers and businesses targeting the same group of people! Also, they’re the up-and-coming generation, and their habits may influence future trends in communication, so we should […]

Creating Marketing Offers that Work!

8th February 2012 Shaheen Rajan 17

Being online marketers, the need to understand what an ‘offer’ really is and how can on leverage it in the most effective manner cannot be emphasized enough. This great article by HubSpot talks about the following: Why create offers What an offer isn’t –> Very Important What an Offer is […]

Let’s Dance!

8th February 2012 Shaheen Rajan 0

This is one FUN mix of best songs from the year that just went by! Enjoy…with your dancing shoes on! (P.S. It would be great fun to have this as dance routine at a friend’s or family member’s Mehndi! :D) Best Songs Of 2011 with Zero Hour MiX    

Email Signatures – A World of Opportunities!

1st February 2012 Shaheen Rajan 0

You know that you’re a true email marketer if every single one of your emails includes a call-to-action. And I’m not talking about email marketing blasts here. What I have in mind are the individual, personal email messages you send on an everyday basis. Yes, your personal email signature can […]