How to Work with Someone You HATE

29th February 2012 Shaheen Rajan 0

Working with someone you hate can be distracting and draining. Pompous jerk, annoying nudge, or incessant complainer, an insufferable colleague can negatively affect your attitude and performance. Instead of focusing on the work you have to do together, you may end up wasting time and energy trying to keep your […]

Call-to-Action Banners that Guarantee Clicks!

29th February 2012 Shaheen Rajan 0

Good writing matters in marketing; being able to articulate ideas clearly is key to capturing the attention of prospects. Let’s take calls-to-action as an example. If the copy you craft doesn’t draw visitors in, that can hurt your click-through rate, lead conversions, and ultimately, sales. “People looking for information are […]

What does Pinterest has to offer that Facebook doesn’t?

29th February 2012 Shaheen Rajan 0

While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a traffic boon for women’s lifestyle magazines, even if the site doesn’t make it easy for brands to stand out. […]

3 Online Reputation Management Don’ts for 2012

29th February 2012 Shaheen Rajan 5

Let me start by saying that I love online reputation management (ORM). I enjoy the challenges it presents, the many approaches you can take and ultimately, the outcomes. Not only is it fun to see the outcome, but it’s pretty much vital for any business. It’s not always easy to […]