Working with someone you hate can be distracting and draining. Pompous jerk, annoying nudge, or incessant complainer, an insufferable colleague can negatively affect your attitude and performance. Instead of focusing on the work you have to do together, you may […]
Good writing matters in marketing; being able to articulate ideas clearly is key to capturing the attention of prospects. Let’s take calls-to-action as an example. If the copy you craft doesn’t draw visitors in, that can hurt your click-through rate, […]
While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a traffic boon for women’s lifestyle magazines, even if the […]
Let me start by saying that I love online reputation management (ORM). I enjoy the challenges it presents, the many approaches you can take and ultimately, the outcomes. Not only is it fun to see the outcome, but it’s pretty […]
#YouKnowYoureInLoveIf is trending on Twitter right now. That makes us think: How do you really know when you’re in love? Well, here’s what some of the Twitter-sphere had to say! 1. All the things you used to say “No” to […]
One of the best things about Axact is that we don’t know what stagnation means. We strut with technology, it’s pace and world of opportunities it has to offer. My latest venture is writing advertisement copy for our brands, to […]
It is a miracle that I am home and alive right nowa; I did all to make sure it was otherwise. While driving, I would zone out and get back to this world right when the car ahead would shove […]
My favorites from Divas don’t Knit by Gil McNeil: 1. “they don’t tend to call if they know they are going to get an earful” “funnily enough that’s exactly what he says. But a girl likes to have a bit […]
Okay, so it is not exactly science but research is just a step away from science, right? Anyway, professionally, I manage online brands in the virtual world; and let me tell you this: it is one dynamic world. Every day […]
When Kareena and Imran Khan come on screen together, I expect some serious comedy with heart-warming romance. However, Ek Main aur Ek Tu failed miserably on both accounts. The movie starts off with light moments, which if you are really […]