22nd May 2018

FILA x Weekday has arrived.

Weekday has joined forces with FILA for a 20-piece collection, which combines the cool functional street wear aesthetics of FILA with our Weekday’s minimalistic fashion perspective.

The collaboration focuses on performance materials, functional cuts and classic active wear features such as raw cord pullers, zippers and reflective logo bands. Performance features include wind resistance, quick dry comfort, water repellency, and breathability, as well as stretch and support.

“The idea with this collaboration for us was to create something new and unique, that united the strengths of both brands. As an active wear collection from a minimalistic fashion perspective, it felt important to really design the garments with functionality and detailing in mind but also consider the fashion aspect of wearing sportswear,” said – Louise Lasson, Creative Director at Weekday

Peter Bader, Creative Director at FILA added, “we are really excited about this new collaboration with Weekday, which focuses on Strength in Unity. We believe that no matter the project or the objective, more can be accomplished by teamwork than by individuals, this is a message that can be found on the products but also as the result of great collaborative efforts.”

About Shaheen 1069 Articles
Need coffee, romance, fashion and manicure to survive. KHI - DXB - CGN

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