Blessed is a Dubai based non profit that uses fashion to raise money for cancer victims. The brand was born out of the desire to create something lovely and accessible that allows people to love how they look but also contribute to a good cause. All the proceeds from the line go to providing medical treatments, medication, transportation logistics, education, and support to anyone whose life has been affected by cancer. The organization also believes in helping to empower everyone to make healthy choices for their own life.
This year, Blessed celebrated Cancer Survivor’s Day 2016 with the launch of their summer fashion collection at Mojo Lounge in Alserkal Avenue. The line is wonderful. All the clothes are so airy and breezy – perfect for the hot summer ahead – and you can tell that there is a lot of love put into the details. True confession: I spent a shameful amount of time just petting all the different shirts, because the fabric is so soft.
Here are some of my favorite pieces:
This top is so perfect for beating the heat. The fabric is incredibly lightweight.
These pants are almost weightless!
All the different t-shirt options that have the Blessed logo on them. They are made with a very high quality cotton blend and have my favorite feature of all – a cloth tag, so no scratching.
These dresses give a little pop of color, but they also float away from the body – again, great for summer.
The main stage! #attitudeofgratitude