17th December 2017

Are your email campaigns working? Find out now!

Blogging is a business, like any other, and numbers are a great way to gauge its success or oncoming demise. Monthly visitors, unique visitors, time spent on the site and pages visited per landing are a few ways to evaluate a website; also, these numbers are crucial for brands and form the basis for them to pick the right one from the plethora of bloggers out there.

Yes, we’d all like traffic that almost crashes our web server and numbers that stun. The more the merrier. And there are a number of ways (like this) to do so – one of them being email marketing. Daily or weekly newsletters, with your best content and social media sharing links, can pump up your traffic volume. You install a plugin for visitors to sign-up for your newsletter, spend considerable time and money to create one, and schedule it. Fantastic! Now comes the million dollar question – how do you know if your efforts were worth it and the email campaign was a success?

One of the most basic parameters is the open and click-through rate. They tell you exactly what percentage of your mailing list opened your email and then how many went on to click on a link from it. Recently, MailChimp published an average of such numbers, and it can serve as a great benchmark for your campaign.

Source: MailChimp – Updated: May 3, 2016

Industry Open Click Soft Bounce Hard Bounce Abuse Unsub
Agriculture and Food Services 25.12% 3.21% 0.62% 0.48% 0.03% 0.29%
Architecture and Construction 24.97% 2.98% 1.56% 1.17% 0.03% 0.37%
Arts and Artists 27.39% 2.89% 0.68% 0.50% 0.03% 0.28%
Beauty and Personal Care 18.91% 2.14% 0.43% 0.43% 0.04% 0.33%
Business and Finance 21.31% 2.76% 0.72% 0.60% 0.02% 0.24%
Computers and Electronics 21.25% 2.32% 1.08% 0.75% 0.03% 0.30%
Construction 22.53% 1.96% 1.69% 1.36% 0.05% 0.45%
Consulting 19.57% 2.36% 0.96% 0.75% 0.02% 0.29%
Creative Services/Agency 22.59% 2.74% 1.12% 0.92% 0.03% 0.36%
Daily Deals/E-Coupons 14.05% 1.86% 0.13% 0.09% 0.01% 0.11%
E-commerce 16.80% 2.47% 0.32% 0.26% 0.03% 0.22%
Education and Training 21.86% 2.73% 0.58% 0.50% 0.02% 0.20%
Entertainment and Events 21.52% 2.37% 0.53% 0.44% 0.03% 0.28%
Gambling 17.22% 3.23% 0.38% 0.49% 0.03% 0.16%
Games 21.34% 3.41% 0.48% 0.52% 0.03% 0.24%
Government 26.25% 3.63% 0.51% 0.42% 0.02% 0.13%
Health and Fitness 22.43% 2.79% 0.47% 0.49% 0.03% 0.38%
Hobbies 28.81% 5.40% 0.34% 0.28% 0.03% 0.22%
Home and Garden 24.52% 3.75% 0.63% 0.45% 0.04% 0.38%
Insurance 20.70% 2.15% 0.76% 0.84% 0.03% 0.24%
Legal 22.68% 2.98% 0.79% 0.68% 0.02% 0.23%
Manufacturing 22.70% 2.49% 1.51% 1.06% 0.03% 0.36%
Marketing and Advertising 18.22% 2.04% 0.81% 0.66% 0.03% 0.29%
Media and Publishing 22.21% 4.64% 0.30% 0.20% 0.01% 0.12%
Medical, Dental, and Healthcare 22.64% 2.49% 0.79% 0.80% 0.04% 0.30%
Mobile 19.69% 2.18% 0.63% 0.66% 0.03% 0.37%
Music and Musicians 22.98% 2.93% 0.62% 0.47% 0.03% 0.30%
Non-Profit 25.20% 2.84% 0.51% 0.43% 0.02% 0.19%
Other 23.28% 2.92% 0.84% 0.67% 0.03% 0.28%
Pharmaceuticals 19.94% 2.59% 0.78% 0.75% 0.03% 0.22%
Photo and Video 26.20% 3.82% 0.78% 0.66% 0.03% 0.42%
Politics 22.81% 2.34% 0.47% 0.44% 0.03% 0.21%
Professional Services 20.82% 2.61% 0.93% 0.74% 0.03% 0.31%
Public Relations 20.01% 1.66% 0.81% 0.64% 0.02% 0.22%
Real Estate 21.42% 1.97% 0.69% 0.59% 0.04% 0.32%
Recruitment and Staffing 20.23% 2.30% 0.56% 0.60% 0.03% 0.31%
Religion 26.35% 3.29% 0.21% 0.18% 0.02% 0.12%
Restaurant 21.65% 1.29% 0.25% 0.21% 0.02% 0.26%
Restaurant and Venue 22.03% 1.39% 0.59% 0.51% 0.03% 0.41%
Retail 21.40% 2.64% 0.39% 0.33% 0.03% 0.29%
Social Networks and Online Communities 21.83% 3.46% 0.40% 0.32% 0.02% 0.23%
Software and Web App 21.43% 2.38% 1.11% 0.89% 0.03% 0.40%
Sports 25.88% 3.42% 0.53% 0.47% 0.02% 0.28%
Telecommunications 21.45% 2.51% 1.22% 0.96% 0.02% 0.28%
Travel and Transportation 20.58% 2.29% 0.69% 0.51% 0.03% 0.24%
Vitamin Supplements 17.45% 1.91% 0.38%

This is what makes the digital world so exciting – that you can quantify pretty much anything. Also, you can experiment to augment your numbers, enhance reach and become more desirable for brands.

At the cost of being repetitive, always keep an eye on your numbers. They help you plan objectively and make the right decision.

And now cheers for all the bloggers who work very hard to get their numbers right!

About Shaheen 1028 Articles

Need coffee, romance, fashion and manicure to survive.
KHI – DXB – CGN

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