The holy month of Ramadan brought along a whole bunch of blessings AND the inaugural of DKNY’s Ramadan Collection. The first regional campaign for DKNY, the collection features conservative-yet-summer-appropriate pants, blouses, skirts and dresses in festive colors and prints. The campaign is styled by two beautiful fashion influencers from the region – Yada Golsharifi and Tamara Al Gabbani. These ladies infuse their own sophisticated sense of style to the campaign, making it a lot more appealing to the women in Middle East.
This capsule collection was specifically designed for the fashionistas in the Middle Eastern region, and acknowledges the huge potential for fashion houses in this particular market.
It is a pleasure to see power houses like DKNY expand and design exclusively for our part of the world – after all, this is where the money is, right? *wink wink*