Seeing Stars & Stripes at Tommy Hilfiger SS’15

Meydan Beach Club has become a favourite of fashion labels to host fashion shows and press previews at. And I absolutely love it for the venue is 10 minutes away from my office; I can drop by during lunch hour and no one gets hurt.

Tommy Hilfiger also held its spring/summer 2015 press preview at Meydan, featuring vintage pieces by the brand as a special feature. Celebration 30 years anniversary, the brand brought out the first ever designed collections to the front foray, confirming the same ethos and aesthetics that is mirrored in the collections designed today.

SS’15 for Tommy Hilfiger is all about stars and stripes, set against blues, greens and purples. The runway collection comprises floor length and cocktail dresses, cinched with belts, with horizontal stripes and glittering stars. Continue Reading

Lips go REBEL!

look of the day

Experimenting with gradient lips in deep violet.

Products used:

  • Rimmed London 120 Cutting Edge
  • Black pencil eyeliner

I applied lipstick, and dabbed excess with a tissue paper. Rimmel generally has a glossy finish, so dabbing also makes it matte while taking the excess off.

Apply the lipstick once again to really lock the colour. This one is quite long-lasting, so double application would have you covered for 4-6 hours.

Repeat the dabbing process.

Now comes the hack. Make sure your pencil has a soft tip and not freshly sharpened. Now lightly line your lips, and fill in the corners. Blend it with your pinky finger and voilà!

This works beautifully with MAC Satin Red and dark brown pencil, MAC Mocha and chocolate brown pencil as well.

Other products used: Continue Reading

Happy Feet with Maya Diab and Shoe Mart

I like a good bargain, and shoes.

Shoe Mart's Ad Campaign with Maya Diab

Shoe Mart’s Ad Campaign with Maya Diab

Shoe Mart brings my two favourites and offers a selection of fantastic feet candies, which do not hurt your pocket and allows you to go crazy shopping but not broke.

To mark 25 years of happy, fashionable feet, Shoe Mart has appointed the Middle Eastern fashion icon and pop star Maya Diab to be the face (and design consultant) for SS’15 collection. Continue Reading

Collection Preview: H&M Studio SS’15 Collection

A brand that never ceases to surprise and provide staples for fashionistas worldwide, H&M is ready with its studio SS’15 collection and Cherry Cross had the privilege to preview it. The event was held at Meydan Beach Club, basked in sunlight and fashion cherries.

“I love how H&M Studio for Spring/Summer 2015 is both glamorous and effortless. Pyjamas are so easy to wear and look so great, especially with heels. It’s about fun in the sun, then partying into the night,” said H&M’s head of design and new development Ann-Sofie Johansson.

The collection has apparent influences of escapism, sunshine and the laid-back life of Miami and Palm Springs. Highlight themes include draped pyjamas that come in masculine stripes and matching pants, or as a wrap jacket that’s either printed or in a shimmering brocade to wear with fluid shorts.

There are prints that add to the feeling of warmth and playfulness, such as flamingo birds on a bandeau bikini, a cactus print on a kaftan, or a trompe l’oeil take on snakeskin on a feminine shift dress. Continue Reading

Mochi lands at ASOS


Ayah Tabari, the mastermind behind the ethnic fashion label, Mochi has spearheaded her brand to yet another feat – this time landing at the internationally renowned e-commerce site,

Mochi is the first designer that the popular e-commerce site has bought into from the Middle East, which affirms the talent and potential of the brand, which has gone from strength to strength  The brand has gone from strength to strength over the last year and was spotted on celebrities which included; Rita Ora, Gigi Hadid and Cara Delevingne.


Items available on include some of the key pieces from the collections allowing shoppers to get their hands on the items worldwide. Products include the Thailand Lulu Crop, Thailand Flared Skirt, Jaipur Mirrored Skirt, Mirrored Jacket, Mirrored Shorts, Jaipur Mirrored Crop and Thailand U Back Dress. The pieces are perfect for the upcoming festival season and resemble a unique boho chic aesthetic.

“It is very exciting to be a part of the family, it takes the brand to a whole new level,” said Ayah Tabari. “The Middle East is and always will be the brand’s home but entering new markets gives us more credibility to sit alongside the big players in the industry and be noticed by other internationally renowned retailers.’’


Cherry Cross congratulates Mochi and Tabari and wishes them much more success!

Contouring Crush: Lancôme Le Duo Contour and Highlighter Stick

Ingenious. Why didn’t I know this existed until today? Last night to be exact, but that’s not the point.


If you’re among the legions of women who have mastered in-car mascara application, chances are you don’t use contouring makeup on the regular—it’s just too high-maintenance for your fast-and-easy routine.

But this new contouring crayons might just change your stance: With 30 seconds and a few flicks of a stick, you can emphasize the facial features you love, subtly reshape the features you don’t, and create the illusion of an overall slimmer face.

Lancôme Le Duo Contour and Highlighter Stick is a take-anywhere stick that delivers enhanced skin contouring and highlighting in your favourite shade with just a few strokes.

We also love the range of shades available in this multitasking wand (because being labelled “ivoire” is trés preferable to “pale”). The lightweight texture is a unique powder-crème for contouring and a silky-crème for highlighting.

The portable and sleek packaging, easy application and the fact that both ends of the stick are designed to fit in narrow areas of the face like the nose and jawline for precision makes it a darling to us.

 How to use: Continue Reading

My Valentines – in Pictures

Max Fashion’s Spring 2015 Collection – Launch Event


Last night I attended a casual yet intimate media preview for Max Fashion’s Spring 2015 collection. Needless to say I was fashionably lat (only because I work at least until 6PM). By the time I arrived at the venue – Radisson Blu’s rooftop poolside – it was already dark. The balmy air and mellow lighting made it absolutely perfect. Yes, it made the designer pull out every piece from the rack to show me but well, I ain’t complaining.

What is Max Fashion’s spring collection like?

It’s quintessential Max. Lots of floral patterns, tribal waves and nautical aspirations on chiffon, georgette, light denim and jacquard. There are a few sweatshirts, taking cue from the sporty trend, with burnout stripes.

I had the pleasure of briefly chatting with one of the designers for Max and she rightly profiled her audience – people looking for pocket friendly fashion fix.

In terms of colour palette, there is a strong influence of blue, with monochrome, orange and pastels for variety.

When I asked Sulakshana (designer at Max) about the choice of cuts, she said that they are mainly driven from runways, trend reports and their own records of what sells the best.

I was quite surprised when she told me that every segment of Max has almost nine collections for each season. Never mind there is always something or other that’s new for Max’s regulars on every visit.

Pictures of the collection to follow shortly, so stay tuned to our Instagram and Facebook page!


V-Day Special: Sexy. Sensual. Soft. Sleepwear.


It’s the season of love, and we all know what all that love and affection turns to in the wee hours of the night. It might be 10 days to the V-Day but you need to start prepping now to make sure it’s all perfectly romantic (and sexy).


I know we generallyprefer something racy and bold in terms of sleepwear for that particular day. And I can’t think of why shouldn’t we. But some of us might incline towards sleepwear that’s more sensual than sexy, coral than red and silk instead of flimsy lace.

If you can one such gorgeous female, then I suggest you check out Rosie for Autograph SS15 sleepwear collection, designed by Rosie Huntington-Whiteley in collaboration with Marks & Spencer.


M&S head of lingerie design Soozie Jenkinson described the collection as ‘a luxe sleepwear collection which not only looks great, but feels soft and sensual against the skin. All pieces incorporate the beautiful vintage rose motif which appears within the intricate French designed lace trims and on the revere pyjamas.’

The collection comprises mix and match pieces featuring vintage rose motifs in complementary tones of pale pinks, dove grey and black silk to create the perfect sleep wardrobe. Garments are made in luxurious fabrics including premium jerseys, satin and cashmere blends to feel super soft against the skin.

Here are some of my favourites from the collection – also, they make a fool-proof gift for your lady-love.

11144_B8709 Continue Reading

V-Day Special – Trend Alert: Clash of Reds & Pinks

Pairing two shades from the same colour family is making a major comeback; and what better time than now for reds and pinks to come together when valentines is just a stone throw away.


The secret to getting this look right is to pair different moods of colours and textures.

Bold fuchsia with scarlet red might come out too strong. So if you replace one of them with something softer, the result is experimental yet composed ensemble. Your choice of colours will make all the difference.

Also, choose contrasting fabrics, like a casual pull over with a feminine circle skirt, or an embellished lace skirt with a snugly crew neck full sleeves tee.

The secret is simply CONTRAST – in colours, moods and fabrics.

I love this new twist on fashion clashes;  what about you?